Art Direction, Apparel Design

2025

I designed a new logo and a special set of football kits with Hummel to celebrate AS Plouhinec’s 90th anniversary, honoring the club’s history, its people, volunteers, supporters, and players.

Within days of the launch, the project was featured by SoccerBible, L’Équipe, RMC Sport, and more. The kits sold out almost instantly and found their way far beyond France, reaching Switzerland, the UK, Belgium, and beyond.